Breaking the model

I was just reading a blog post about the world solar energy market over at Go Green Solar.  Good short post about which countries have the most solar PV and why.  Here’s the summary image of the article:

Installed PV by Country - 2007

Installed PV by Country - 2007

Keep in mind that this doesn’t include Solar Thermal, which would change the US and Spanish shares of this chart somewhat.  The fact remains that right now, economics rule solar.  Expensive electricity + Incentives = Booming Solar Industry.

But there’s nothing set in stone about this model.  Electricity prices are going up, the cost of solar is coming down, and the old energy sources are becoming more volatile.  So the current electrical generation model, and the “energy crisis” that politicians love to talk about is very real in the sense that changes are coming, and big ones.  The current subsidies all flow to oil and coal right now, with nuclear and hydro-electric dams getting a meaningful chunk of cash too.

What makes solar and other renewables is that they have the power to break the current model, and soon enough, can break it with or without the subsidies that it’s so clearly dependent on.  That’s what makes our current project at Morgan Solar so exciting – we want to be one of the first companies (but by no means the only one) that crosses that subsidy barrier.

We want to be making solar power systems that cost less than the electricity they produce, and we think we can do it in the next year or two.  Breaking the model entirely, and shaking up the system.  How cool is that?

Also, for those people in Toronto, Tuesday is the first of the OCETA Breakfast Sessions.  I’m going, and I have hopes for these, I know the people that set them up, and I’m expecting the quality to be excellent.

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3 responses to “Breaking the model

  1. Thanks for sharing Nic!

    Sadly, we’re only represented in the “Rest of the world” part at only 8 %. But I am sure we can change that in the next few years!! =)

    But being on the same topic, I was wondering what everyone’s take is at morgan solar regarding the over supply of PV vs. the demand projected world wide.

    Theres a really nice report at solarplaza outlining this argument.

    http://www.solarplaza.com/event/globaldemandconference/Global_PV_Solar_Demand_Report.html

    Whats everyones view on it? Are we bracing ourselves for a bumpy ride until 2011? or is solar going for a relatively stable supply/demand balance?

  2. From what I’ve hear and read, it looks like most of the supply issues for flat plate PV are going to be solved soon, and although demand is expected to increase, many of the supply bottlenecks seem to be getting sorted out.

    That said, we’re not entering the CPV market to address the supply issue, rather we want to address the cost issue. Even as supply increases and the price starts to drop, we think we can offer a price drop that will stay ahead of the curve.

  3. thats great to hear!!

    Keep up the good work guys!

    I hope to see great things!